We are pleased to announce we are now the "Longest Operating Subaru Dealer in Colorado."

Flower Subaru, located at 1760 North Townsend Avenue in Montrose, CO has been a long-standing symbol on the Western Slope. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy, and financially advantageous.

A "Subaru Love Promise" dealership serving our surrounding communities for several years.

We have a knowledgeable sales staff with many years of experience satisfying our customers' needs, the staff at Flower Subaru will help you find the vehicle you want. We offer an online inventory of new Subaru cars in Montrose, along with well-maintained used cars by today's top manufacturers. Come in and take a test drive! When you search for used car dealerships in Montrose, you only need to consider Flower Subaru. We want to make sure that you get the most value from your purchase at our dealership serving Western Colorado.

Montrose customers can come in and take advantage of our knowledgeable Subaru Certified Technicians and a fully-stocked inventory of Subaru auto parts.

Whether you are looking for a Subaru, or a pre-owned car or truck, Flower Subaru is here to help. If you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions. We are conveniently located at 1760 North Townsend. You can also reach Flower Subaru any time by filling out our contact form or calling us at 970-822-1904. The entire staff at Flower Subaru looks forward to serving you!

Our team at Flower Subaru would like to thank you for visiting our website!


Flower Motor Company's original location is at 2580 N. Townsend Avenue. The business was started in 1968 as Montrose Equipment by Fred and Noreen Flower. We added the Subaru Franchise in 1974 and purchased the Dodge-Chrysler franchises from Hartman Brothers in 1984. The Jeep franchise was added in 2009.

Phone Numbers:Sales Hours:
  • Mon - Sat8:00 AM - 5:30 PM
  • SunClosed
Service Hours:
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat8:00 AM - 2:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat8:00 AM - 2:00 PM
  • SunClosed

From Then...

It all began in 1904 when our great grandfather Sid Hartman and his brother Joe began Hartman Brothers as a bicycle shop. They added Ford in 1908 and Dodge in 1915. The first vehicle they received was delivered by rail and put together by them.

From Then Flower Subaru
To Now Flower Subaru

To Now...

Today our family, Fritz, Fred, Noreen and Fletcher Flower embrace the continuing legacy that began in the early 1900's. We take great pride in delivering the finest service to you.

Get Directions

1760 N Townsend Ave, Montrose, CO, 81401
Flower Subaru 38.4951705, -107.8947677.