You know something is good when it stands the test of time. Our family has been serving Western Colorado for more than 100 years.

Even today we still believe in doing business the way our Great-Grandfather did in 1904- "One handshake at a time".

Today our two dealerships employ approximately 60 people. As our business continues to grow, we enjoy providing careers for our employees and giving back to the community.

In the 2013 calendar year we donated $65,000 to various organizations, charities, community events and musical venues that enrich the quality of our lives.

We truly enjoy our role in the community.
It all began in 1904 when our great grandfather Sid Hartman and his brother Joe began Hartman Brothers as a bicycle shop. They added Ford in 1908 and Dodge in 1915. The first vehicle they received was delivered by rail and put together by them.
Today our family, Fritz, Fred, Noreen and Fletcher Flower embrace the continuing legacy that began in the early 1900's. We take great pride in delivering the finest service to you.
Flower Motor Company's original location is at 2580 N. Townsend Avenue. The business was started in 1968 as Montrose Equipment by Fred and Noreen Flower. We added the Subaru Franchise in 1974 and purchased the Dodge-Chrysler franchises from Hartman Brothers in 1984. The Jeep franchise was added in 2009.
Our newest location is at 1760 N. Townsend at Flower Subaru. We completed the remodel of this facility in 2010 and have been designated a Subaru signature facility. We also have the distinction of being the oldest Subaru dealer in Colorado.
Vibrant Community Events
Montrose Award Winning Main in Motion
As the title sponsor of this event we help bring the community together.
 Summer Music and Activities

The 2013 Fourth of July weekend came alive with plentiful sounds of music, helicopter rides, and family activities during Summerfest.
 Summer Concerts
Nitty Gritty Dirt Band benefit concert and Olathe Sweet Corn Festival are also among Montrose's music memories.
Non-profit Sponsorship's

Altrusa Anual Spring Luncheon
April and Fritz Flower-Hospice Gala
The Kit Faragher Foundation Dinner

2015 Flower Subaru Receives 40 Year award from Subaru of America

Flower Subaru Shares the Love with Second Chance Humane Society of Ridgway 2016


Flower Subaru Shares the Love with Dolphin House of Montrose 2015

In support of the Subaru LOVE Promise we are proud to "Share the Love" with our amazing community partner "Welcome Home Alliance for Veterans". The WHAV is our 2022 recipient for "Share the Love" campaign. 


Flower Subaru

1760 N Townsend
Directions Montrose, CO 81401

  • Sales: (970) 249-9690
  • Service: (970) 249-9690
  • Parts: (970) 249-9690


  • Monday 08:00am - 05:30pm
  • Tuesday 08:00am - 05:30pm
  • Wednesday 08:00am - 05:30pm
  • Thursday 08:00am - 05:30pm
  • Friday 08:00am - 05:30pm
  • Saturday 08:00am - 05:30pm
  • Sunday Closed