The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We'd love to hear from you.

Did Flower Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 9 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, host adoption events and donate $100 to our partner shelter for every pet adopted during the month of October*. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.

*Subaru retailers will donate $100 for every pet adopted from partner shelters from October 1, 2023 through October 31, 2023 up to $3,100 per retailer.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Flower Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Second Chance Humane Society
  • The Bridges Summer Concert|Rotary Club|Altrusa|Red Coats|CASA
  • Boys and Girls Club|Academic Booster Club|Montrose Rec District|elementary school drive 4 kids
  • USA Pro Challenge
  • Hope West|Dolphin House|San Juan Healthcare foundation

Love Promise Stories from Flower Subaru

Subaru and Flower Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.


Flower Subaru loves to care. We show it by providing warmth, love and relief when and where they're needed the most. Flower Subaru partnered with The Leukemia & Lymphoma Society here in Montrose at The San Juan Cancer center and our local hospital. We chose to bring love and hope to brave cancer patients in the form of blankets and handwritten notes of encouragement. We have respectfully encouraged not only our employees but our customers to deliver messages of hope in handwritten form. Subaru Of America matched every dollar that was donated in the month of June to up to $150,000. Our commitment and resilience here at Flower Subaru to Subaru Loves to Care is unwavering and will continue in the future. Our own Darren Olson was instrumental in making this a successful event.


Flower Subaru shares the love with our local Welcome Home Alliance For Veterans. They are a non-profit organization whose values we are in alignment with hence why we chose to partner with them. A few of those values are listed here: 1: We believe it is the responsibility of communities to assist the military service members and each of their family members as they transition to civilian life. 2: We believe the community will step up to “support the troops” in an active and personal way if given the opportunity and avenues to do so. We are proud to stand and partner with those who have served our country, and this organization! The Welcome Home Alliance For Veterans serve all veterans, all eras, all experiences, all branches, all abilities without exception. Flower Subaru greatly appreciates the opportunity to partner with them! We have donated a check to this organization and hopefully we can greatly enhance the lives of our veterans.


Flower Subaru shares the love with our local Welcome Home Alliance For Veterans. This is a non-profit organization that looks out for and supplies much needed services to our Veterans. Some of the core values of this organization are: 1.We believe it is the responsibility of communities to assist the military service members and each of their family members as they transition to civilian life. 2. We believe the community will step up to “support the troops” in an active and personal way if given the opportunity and avenues to do so. At Flower Subaru we are proud to stand and partner with those who have served our country, and this organization! The Welcome Home Alliance For Veterans serve all veterans, all eras, all experiences, all branches, all abilities without exception. Flower Subaru greatly appreciates the opportunity to partner with them! This was a check presentation to this organization.


Flower Subaru is proud to partner with TerraCycle® to help keep hard-to-recycle trash like coffee cups and snack wrappers out of our local landfills. We’ve placed Zero Waste Boxes™ in our showroom to collect specific hard-to-recycle trash. We’re also inviting our customers to bring in their own hard-to-recycle waste and be part of this ongoing effort. TerraCycle will convert the trash into useful new goods for our community, like a bench outside a local school. So far, our national effort has already kept more than 7,000,000 pieces of hard-to-recycle waste out of local landfills. We feel it’s our personal responsibility to care about the Earth and protect it for future generations. Here's how you can help: 1. Come into Flower Subaru and learn more about our partnership with TerraCycle 2. Join us and bring in your own hard-to-recycle items, and with TerraCycle we will give waste a new life. We have bins for the following items: • Disposable cups, lids, and straws • Candy and snack wrappers • Coffee, tea, and creamer capsules.


At Flower Subaru, the dealership’s commitment to education is as vibrant as our cars’ paint colors. This year our chosen school was Cottonwood Elementary School here in Montrose Colorado. Our total commitment of monetary donations as well as The Classroom School Supply kits made a huge impact to help the schools teachers in our partnership with The dealership’s monetary donation plus the Classroom Kits we provided, allowed support to a minimum of 150 students in 6 different classrooms. Flower Subaru doesn’t just sell cars, but we take an active role that enables us to sow the seeds of knowledge. The employees at Flower Subaru are not only automotive enthusiasts: we are concerned with the education and our community and weaving a narrative where our ability to nurture and assist in the community’s intellectual growth is congruent with Subaru Loves Learning. We are looking forward to a bright future with all our partners in the organization.

Flower Subaru Shares the Love for local youth mentoring.

Partners Youth Mentoring of Delta, Montrose and Ouray is overjoyed to accept the 2023 Flower Subaru Share the Love® Event funding. Partners is an organization dedicated to creating one-to-one mentoring relationships between disadvantaged youth and a caring adult community members. As a small nonprofit, the award from Flower Subaru makes a significant impact for the more than 65 mentoring partnerships and the 53 youth waiting for a mentor. Funding will be used to boost volunteer recruitment and help with Partners' monthly activities. Monthly excursions include rafting, back country adventures and art workshops - all provided free to our youth and volunteers. To top off our wonderful reception with the Flower staff, Tim, parts manager, said he had a mentor in a similar program as a youth and is interested in volunteering! To learn more about Partners programs visit With our deepest gratitude, Thank you. - Partners Mentoring Staff & Board.

Dealership Staff Loves to Volunteer!

We are proud of our top producer, Jonathan Rosales, who goes above and beyond to make a positive impact in our community. Despite his demanding schedule, he dedicates his time to coaching a soccer team for the Montrose Colorado Recreation District 2023 spring season, specifically mentoring 7th and 8th-grade players. Through his passion and experience for a sport he enjoys, Jonathan not only imparts valuable soccer skills but also instills in these young athletes the values of teamwork, perseverance, sportsmanship, and competition. His commitment to his local community and empowering the next generation exemplifies the spirit of the Subaru Love Promise®, and we are honored to have him as part of our team, both on and off the field.

Love Promise Story for Second Chance Humane Society

Through our partnership with Flower Subaru in Montrose, Colorado we hosted an adoption event during the month of October. We brought five pets to Flower Subaru and by the end of the event, Second Chance Humane Society and Flower Subaru helped one pet find their perfect, loving home. Chuck, a 7-year-old pit mix, found a great home after being in our care for about two months. Chuck needed an only pet home and to remain on thyroid medication for life, so finding him the perfect home was a little trickier than the average adoptable pet. Attached photo is Chuck's go-home photo when he was adopted at Flower Subaru. During the month of October, we sent home 38 pets. Of the 38 that found a loving home we had five animals with special needs (excluding Chuck)… 1. Grumpy, 7 month old cat, diagnosed with Calici virus as a kitten. 2. Tres, 3 month old cat, came into our care with three legs. A very special tripod! 3. Sheba, 3 month old cat, came into our care with an injured leg that needed to be amputated. 4. Phoebe, 4 year old cat, came into our care with a severely injured leg, missing hair, and extremely malnourished. 5. Doc, 7 month old cat, diagnosed with Calici virus as a kitten. We are so grateful to have been able to partner with Flower Subaru to bring attention to the animals in our care with special needs and that required a bit more extra love.

Flower Subaru Loves Learning

Flower Subaru has had a great impact on our Montrose School District for many years. This year we chose to partner with Johnson Elementary. We truly believe that all kids deserve access to a quality education and our teachers need a to be given some LOVE as well. In conjunction with the we were able to support these teachers in acquiring additional supplies they otherwise would have to purchase out of their own pocket.

Flower Subaru Loves the Earth

Flower Subaru is partnering up with our local enterprise stores Flower Motor CDJR and Montrose Auto Connection to help reduce the waste impact we have on our community. We are reducing waste from coffee cups, coffee pods, snack wrappers and other small items in our stores and in our communities. We invite you to be a part of our recycling efforts and drop off collected items at our Flower Subaru location. Subaru's partnership with Terracycle will help convert easy to dispose of items into more useful things such as park benches and playgrounds.

Most Magical Time of the Year

Winter and Christmas are a magical time of the year, Flower Subaru Loves To Care about our local community. This year Flower Subaru teamed up with Mrs. Claus for a Cause to donate blankets to special needs families. In addtion, we took up a toy collection for local kids to participate in the magic.

Flower Subaru Loves Pets

Flower Subaru has been a long time partner of the Second Chance Humane Society and its efforts in finding a "Forever" home and family for surrendered pets. We have had a number of successful pet adoption events and this one was no different, more than half of the pets that were brought in found a home that day. We're grateful to be a part of such a great cause and look forward to future events with our friends at Second Chance Humane Society.

Dog reunited with family thanks to Flower Subaru

One of the shelter pets at the October 2021 Flower Subaru adoption event had been a stray and was taken in by Second Chance Humane Society two weeks prior. The dog, shelter name Buddy, was adopted from the event; however, the family felt that Buddy would be a threat to their chickens, so they brought the dog back to Second Chance. During the Flower Subaru adoption event, the dealer owner's wife was sure she knew who the dog belonged to. She reached out to who she thought the initial owner was, and sure enough that was their dog, Flynn, who ran off their property weeks prior. The silver lining was that the dog’s adoption at the event didn’t work, but because of the event, Flynn was reunited with his original owner.

Flower Subaru Loves Learning!

Flower Subaru has been an impactful presence in the Western Slope of Colorado for many years, it is the longest operating Subaru Dealership in the State of Colorado and has supported many local charities throughout the years such. We truly believe that all kids deserve access to a quality education. This year is no different, Flower Subaru partnered up with Columbine Middle School in honor of their brand new, state of the art building to help kids in our community. We want to thank Donna at Columbine Middle School for helping us arrange and fulfill this year's donation with a selection of books for the school's Library.


Loves to Care with Flower Subaru

Flower Subaru of Montrose, Colorado, has been an active supporter of the local community for many years, donating to local charities of all causes. This year as part of the Subaru Love Promise, we selected the San Juan Cancer Center. Almost everyone has lost a family member or friend to cancer, it affects not only the patient but also the family. We encourage people to get involved and do whatever is possible within their means to help. We would like to thank the San Juan Cancer Center for partnering with us this year for the Subaru Loves to Care event! “Take one day at a time. Today, after all, is the tomorrow you worried about yesterday.”– Billy Graham

Flower Subaru Loves Monarch Butterflies

The beautiful Monarch Butterfly is a favorite for all butterfly lovers. Milkweed plants are the only natural habitat for Monarch larvae. There has been a decline in Milkweed plants that has caused the Monarch population to decline considerably. Flower Subaru partnered with the National Wildlife Federation as part of our Subaru Loves the Earth initiative during the month of April. Stop by the dealership to get information on the National Wildlife Federation’s Butterfly Heroes program and learn how you can start your own butterfly habitat. We will even provide a pack of seeds to start your own butterfly habitat and help save one of the most beautiful butterflies in existence.

A time of compassion.

On the 23rd of January I lost my life love and husband of 44 years, very sad and hard. On 2-17-2016 I stopped to look at a Subaru and was shown both used and new, I chose not to test drive that day. I went back on 2-22-16 and test drove and purchased a new Forester. The salesman Gordon Cockroft was absolutely wonderful. I believe we need a million more people like him in this world maybe even more. I wish to thank him and Larry Garrison for their professional and mostly caring that I felt that day. I will definetly buy Subaru again as I LOVE my car. Mr. Gordon told me I would and he is absolutely right. Thank you doesn't seem enough but I am very thankful. -Kathy Appelhanz


Flower Subaru Proudly Supports Heroes Forever

Heroes Forever is a non-profit organization that started in Denver. The mission of the organization is to provide pediatric cancer patients and their families with much needed support, family activities, relaxation and education. During the holiday season they do a Adopt-A-Hero campaign that is designed to share the load (financial burden) with those families in need by taking up the reins of Santa's sleigh. In December, Flower Subaru partnered with Heroes Forever and adopted a local family with a young son with stage 4 Hodgkin's Lymphoma. Fritz Flower and his wife April went on a shopping spree for the Holiday's to make sure that this family had an extra special Christmas this year. Cancer is a disease that is emotionally, physically and financially draining on a family. This is one of the way's that Flower Subaru gave back to a local family in our community to help bring a little relief during the stress of the holiday's.

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We'd love to hear from you.

Did Flower Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


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1760 N Townsend Ave, Montrose, CO, 81401
Flower Subaru 38.4951705, -107.8947677.